Fujifilm announces third X Summit of the year in Tokyo, Oct. 14

FUJIFILM Corp. took to YouTube to share some exciting photography news, including a significant firmware update for X and GFX Series cameras and details concerning an upcoming X Summit in Tokyo. Oct. 14th at 1 PM (GMT), which is 9 AM ET (6 AM PT). The firmware updates are video-oriented and pack a lot of promising features and improvements. The firmware update is in development for the X-H2, X-H2S, and GFX100 II cameras, and Fujifilm’s Yuji Igarashi, Divisional Manager of Fujifilm’s Professional Imaging Group, says the development is in response to customer feedback.

Fujifilm has already had two X Summits this year, one in Tokyo in February to announce the X100VI and a second in Australia in May to unveil the Fujifilm X-T50 and GFX100S II cameras and the XF 16-50mm f/2.8-4.8 R LM WR and GF 500mm f/5.6 R LM OIS WR lenses.

At the Clay Studio in Tokyo, Fujifilm’s design center, the company will share new information regarding the company’s product designs and philosophy. “You won’t be disappointed with the X Summit,” Igarashi promises.

Watch the announcement below